Meet The Brains Behind Our Vision

Michael Coovadia adopted fitness at the tender age of 16, while wanting to gain more muscle and fit in, only to be accepted by his peers. Later in life would he realise that his differentiation to his peers is what made him stand out.

The concept of wanting to become better and using fitness as the antidote to do so led to a wonderful journey of self-discovery, dedication, audacity and passion, some of the pillars on which we have a solid foundation built on.

Through his “unique” approach to fitness Michael was able to change his entire life, build a global fitness brand and assist some of the most inspiring individuals of our generation on their journey to fitness success.

Now, fueled with passion and determination to change people's lives through fitness, just like he did for himself and the thousands he has coached, Michael is ready to do the same for you!

The question is: What would you do if you knew you were unstoppable?





Apply Now (3 min)

Apply now without any strings attached for a free fitness consultation where you can choose a time and date that suits you best.


Let’s Flex It Out

During this free consultation we will have a strategic discussion to ensure that we are a correct fit and whether or not we can work together to help you fast track towards your dream body.

Free Fitness Consultation

Believe. Conceive. Achieve.

“Magic is believing in yourself, if you can do that, you can make anything happen”
- Johann Wolfgang Von Goethe

My Fitness Brain In Practice

We pride ourselves on the massive value we offer and the lives we impact all while helping each individual become better, not just in the gym, but in every area of their lives!

When we built this coaching program we designed it with the user in mind. Taking years of research, countless conversations with some of the very best in the fitness industry, and real stories of real people who have used fitness to change their entire lives in a MASSIVE way.

We believe that success leaves clues, so why not explore the secrets?

Our training program has been specifically designed to give you the very best in each area.

Our experts have personally been involved in each step of the journey with each client who has ever been through our doors, nurturing their potential and turning them into aesthetic machines, physical beings of the highest quality.

Strategic Plan

Go from zero to hero, building onslaughts of muscle, losing fat and learning about nutrition. Stay up to date with the latest trends, from supplements to nutrition and workouts which actually work.

Mental Toughness

Learn a new paradigm to fitness and life and unlock the true potential of your mind. Believe. Conceive. Achieve! Learn how to channel your inner motivation and never have a bad day again.

Weekly Support Calls

Get direct access to our experts, life coaches and much more. Your go to support system and help when you need it most.

Blueprint To Success

Get access to the only plan you will ever need to better each and every area of your life. From working out, to nutrition, supplements, stretching and mindset coaching, we give you only the best, scientifically proven methods to ensure your long term results.

Member Only Group

We believe in a strong support system and we bring the very best to you. Surrounded with like minded individuals on the quest for greatness, a better life and a greater body you will find every ounce of motivation needed to excel in this unique group.

One of a Kind Coaching Program

We get down and dirty with you, taking you through each step of the process, as you craft your dream life, build your own diet plan or learn about the latest fitness technology. Our all-in-one plan has everything you need covered.

Our Happy Clients

What Success Sounds Like?

“Hey Guys Here is my feedback for the time with Michael. Every training with Michael was an experience in itself. It was extremely fascinating how much I was allowed... Read More

Nicolas To

“Michael is a highly professional personal trainer and fitness motivator. He can push your limits and make you achieve amazing results. During my visit to Cape Town... Read More

Stefania Barbaglio

“I lost fat, I built muscle and it happened faster than ever before. Michael was the best training experience I ever had. He made sure we push to the point where the... Read More

Mat Eo

Apply Now To Embark On A Life Changing Journey